Pillar To Post
2023
Pillar to Post is a network of franchises that specialize in home inspection. They’re currently the top home inspection franchise in the nation netting the highest market share vs their competitors. I was tasked to create a new direction for their franchisee marketing site.
Problem:
Their current franchisee site was outdated and the stakeholder wanted a new direction concerning their potential franchisees. The stakeholder wants a new design focused on their new lead franchisee personas.
Role
Product Designer
UX +UI
Graphic Designer
Marketing
Industry
Home Inspection
Franchising
Solution:
For this project I wanted to bring more modern design formats with bigger typeface sizes and more dynamic and interesting graphic assets. Site mapping focuses more on “The Perfect Candidate” giving more emphasis on who and what they’re looking for in franchisees.
Design Tools
Figma
Invision
Photoshop
Illustrator
Buzzwords
User Experience
Responsive Design
System Design
Interaction Design
Prototyping